The management of a company that makes furniture, doing well, took it into their heads to expand their line into pianos. Why not make pianos? They bought a Steinway piano, took it apart, made or bought parts, and put a piano together exactly like the Steinway, only to discover that they could only get thuds out of their product. So they put the Steinway piano back together with the intention to get their money back on it, only to discover that it too would now only make thuds.
William Edwards Deming